YOUR QUIZ

RESULTS

The Marketing education, strategy, and tools you need to get more wedding, catering, or event clients

YOU NEED TO CLOSE MORE CLIENT PROPOSALS

Your focus should be on the bottom of your marketing funnel, the sales phase.

A marketing funnel is a business process where you turn strangers into customers, and the bottom of the funnel is all about closing sales and getting invoices paid.

 

If you have done a great job at the top of the funnel, it means that you have a consistent stream of clients coming in.

 

If you have done an equally strong job in the middle of the funnel, it means that you have built a strong KLT.

 

So your area of focus is in asking for the sale, closing the sale, dealing with sales objections (there shouldn’t be many) and getting the invoices paid.

HERE'S WHAT

YOU NEED TO DO

You’ll know if you’re doing a good job because you won’t have many sales objections (if any) from clients, your proposal to payment timeline will decrease, and you’ll have repeat clients, referral clients, and upsells - all with relative ease. 

 

Note, if that doesn’t happen, it will be because the top or middle of your funnel is not right. You are either attracting the wrong audience into the top of your funnel, or you haven’t built enough “know, like and trust” in the middle of your funnel. Feel free to schedule a call with us if that happens and we’ll show you how to fix those two upper levels.

5_Attention to detail in marketing effor

DEMONSTRATE AUTHORITY

  • Make sure to include case studies, testimonials, and awards on your website

  • Create and distribute case studies

  • Tell a clear story about what problems you solve and how you solve them

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CREATE A PROMOTIONS STRATEGY

  • Ensure that you are sending out promotions that are truly relevant to your clients. No more than one great promotion per month. If you start to see people unsubscribe, you're either sending the wrong promotions or too many.

  • If you are receiving sales objections, be sure to document them all in a spreadsheet to look for patterns.

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USE THE POWER OF YOUR EMAIL LIST

  • Ensure that you ask every client at the proposal stage how they heard from you. You want to look for patterns on what is working at the top of your funnel and what is not.

  • Create email launch sequences to generate revenue on demand

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KICK OFF YOUR

BUSINESS SUCCESS WITH

STRATEGY SESSIONS

Work directly with Aleya in 3, 90-minute sessions to create clear brand messaging that can be used in all of your marketing collateral (websites, social media, flyers, etc).

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After these sessions, you will have an action plan for your next steps and a 1-2 page brand message overview based on the

StoryBrand SB7 Framework.

$2,197

YOUR CUSTOMIZED MARKETING

EDUCATION, STRATEGY & TOOLS

EMAIL MARKETING MASTER PLAN

Stop struggling to get a consistent stream of warm leads for your wedding, catering, or events business. Take The Email Marketing Master Plan course and learn how to grow and use a powerful email list to generate revenue on demand.

EMAIL MARKETING

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Lead Generating PDFs, Email Sales Sequences, and Weekly Content
to attract, convert, and close more clients

EMAIL LAUNCHES

Use the power of Email Marketing to launch a new service
or supercharge your promotions

HIGHLY-CONVERTING

WEBSITE

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We use an effective narrative-based framework to build websites that are clear, engaging, and highly converting.

KNOW WHAT YOU NEED TO BE SUCCESSFUL

Download the free Top 10 Marketing Essentials for a Successful Catering & Events Business PDF and get clear on what exactly you need to put in place to future-proof your business.