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USE EMAIL TO

BEAT THE COMPETITION

Lead Generating PDFs, Email Sales Sequences, and Weekly Content

to attract, convert, and close more clients

GET STRONGER REFERRALS

GENERATE MORE LEADS

BUILD RELATIONSHIPS WITH PROSPECTS

WHAT HAPPENS IF THE SLOW SEASON LASTS FOREVER?

Do you have a sporadic, seasonally driven calendar?  You never know when a blank void is lurking around the next weekend.

Do you experience peaks and valleys in your client flow? You rue having to lower your rates in the offseason to ensure stable cash flow.

Does that sporadic, seasonally driven calendar makes you feel like you are about to fail any week now? You want to own a thriving business, but the question in the back of your mind remains: “What happens if that valley of no clients lasts forever?”. 

We get it! You are frustrated, stressed, and confused about how to move forward.  The thought of getting a regular job or driving Uber to pay the bills is so terrifying you don’t even want to entertain it. 

 

You feel that you should be able to make money doing what you love and we agree with you.  

SELL TO A WARM AUDIENCE

A strong email list provides you with a captive audience that is eager to learn more about your products and services.  You have people ready and willing to listen to you when you host a webinar, take a survey, or write a blog.

 

An email list allows you to gut-check new ideas, pre-sell, and launch new products and services to an audience who is already familiar with you and feels an affinity for who you are and what you offer.  

Email is one of the best tools to future proof your business.

HOW DOES AN EMAIL

MARKETING FUNNEL WORK?

Let's look an example...

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1. ATTRACT

Post helpful, relevant blogs

You guest blog for a popular wedding website to gain access to their audience. Your blog post is called “The Top 10 Reasons You Should Have a Destination Wedding”.

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2. CONVERT

Capture email addresses using a Lead-Generating PDF

The site owners let you include a link to a Lead-Generating PDF called "Destination Wedding Planning Guide", which is a free download in your blog post to capture email addresses. Readers enter in their information and end up on your email list.

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3. CLOSE

Expertly crafted Emails Sales Sequences close the deal

You send your email list subscribers regular emails that answer their pain points to position yourself as a helpful expert.  Convert email list subscribers to customers through calls to action and promotional content.

USE EMAIL TO

TRANSFORM YOUR BUSINESS

ATTRACT

START BUILDING YOUR EMAIL LIST

  • Lead-Generating PDF - We write the copy and deliver you a beautifully designed final asset

  • Landing Page Copy - Get more people to download your Lead-Generating PDF with a compelling story

  • 30 day free trial of ConvertKit, our preferred Email Service Provider and affiliate partner

$1,497

SELL

CONVERT SUBSCRIBERS INTO CUSTOMERS

  • Lead-Generating PDF - We write the copy and deliver you a beautifully designed final asset

  • Landing Page Copy - Get more people to download your Lead-Generating PDF with a compelling story

  • 30 day free trial of ConvertKit, our preferred Email Service Provider and affiliate partner

  • Email Sales Nurture Sequence - nudge your new email subscribers towards converting into a sale with a series of 5 automated emails designed to convert more easily.

$2,497

FUTURE PROOF

CREATE A TOOL TO GET FUTURE REVENUE

  • Lead-Generating PDF - We write the copy and deliver you a beautifully designed final asset

  • Landing Page Copy - Get more people to download your Lead-Generating PDF with a compelling story

  • 30 day free trial of ConvertKit, our preferred Email Service Provider and affiliate partner

  • Email Sales Nurture Sequence - nudge your new email subscribers towards converting into a sale with a series of 5 automated emails designed to convert more easily.

  • Custom weekly blog subscription, delivered in groups of 4.  Boost your website's SEO and position yourself as a helpful expert

  • Weekly content emails - Send your weekly blogs to your email list to nurture the relationships and stay top-of-mind

$2,497 + $297/MO

IT'S EASY TO GET STARTED WITH STAYING TOP-OF-MIND

CHOOSE YOUR PACKAGE

Pick how you want to get started with email marketing. Payment plans are available.

1

WE CREATE YOUR EMAIL TOOLS

Our team of expert writers and designers create email copy and lead-generating assets that will help you get and keep a consistent stream of clients.

2

YOU FUTURE PROOF YOUR BUSINESS

Use email and the marketing funnel to become the confident and competent owner of a lucrative, seasonally stable, and growing catering and events business.

3

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You and your team outdid yourselves! Each email I read I got more excited and wanted to buy the box my damn self! 

Leslie Jones, Leslie Marie Events & The Wedding Goals Bridal Box

STAND OUT FROM THE PACK

Growing a successful wedding, catering, or events business becomes even more difficult when the opportunity is shrinking. Marriage rates and consumer spending growth are declining.  This means a lot of companies are competing for clients that are growing increasingly scarce. 

 

You need to do something to stay competitive for the weddings and events that remain.
 
The good news? Most of your competitors are still kickin’ it old school.  They haven’t embraced digital forms of marketing and still rely on only word-of-mouth and Yelp reviews.  

 

By being smart and diversifying your marketing techniques to include email list building, you will attract and engage clients using a methodology that most of your competition isn’t using yet.

 

What is a Marketing Funnel?


A marketing funnel is a framework businesses use to turn strangers into customers. Email list building is a specific strategy to use within your marketing funnel to help nudge strangers from the top of the funnel towards the bottom where they turn into customers.




Can Email Marketing help me with referrals?


Absolutely! Once you turn strangers into first-time customers, it is time to turn them into second-time customers and advocates. By continuing to build relationships via email post-sale, you will be able to get a surge of cash from existing customers by matching them with other products or services that you offer that meet their needs and encouraging them to spread the word to their friends.




What are the benefits of Email Marketing?


Email marketing is one of our favorite tools to future proof your business. Using our tools will: - Help you attract new clients without relying only on word of mouth or yelp reviews - Help you keep current and past clients engaged and warm - Allow you to begin to profit from a captive audience - Give you the opportunity to gut-check, pre-sell, and launch new products and services to an audience who is already familiar with you and feels an affinity for who you are and what you offer.




What is a Lead-Generating PDF?


A Lead-Generating PDF is a downloadable piece of content that you give away for free in exchange for an email address. This is one of the most effective top-of-funnel strategies IF it is designed to speak directly to the pain points of your ideal customer. Your ideal customer must see the information as valuable enough to part with their precious email address.




What is an Email Service Provider?


Use an Email Service Provider (ESP) to collect, tag, and segment the email addresses that are generated by your lead magnet. You will also use your ESP to create your landing pages and automatically send your nurture sequences and weekly emails.




What is a landing page?


A landing page is the webpage that you create in your Email Service Provider (ESP) that will appear after your ICA clicks on the link to download your lead magnet. A landing page is designed to convert visitors into leads. A landing page has a form that allows you to capture your ideal customer’s information in exchange for the lead magnet.




What is an Email Sales Sequence?


An Email Sales Sequence is an automated series of emails that someone receives when they subscribe to your email list. It starts to build trust with your subscribers and nurture them down the marketing funnel, towards a sale.




Why do I need to send emails to my list weekly?


Weekly content helps you increase website visitors (SEO), position yourself as a helpful expert, and to continue to build the relationship with your ICA.





FREQUENTLY ASKED

QUESTIONS

UNDERSTAND THE MARKETING FUNNEL

If your sales are down or not growing at the rate you would like, then you might want to consider reevaluating the journey you’re taking your would-be clients on. One way to achieve this is to apply the marketing funnel to your business. Use this guide to learn about a tool that can:

  • Increase the number of clients coming into your business

  • Help you focus on what matters to achieve sustainable growth

  • Get to know your customers and engage with them more effectively

  • Increase clarity and confidence

 

Download the free Marketing Funnel Guide PDF and get clear on what exactly you need to put in place to build a stable, lucrative catering and events business.