HELPING MAKE YOUR GROWTH JOURNEY MORE EFFICIENT AND EFFECTIVE
Sometimes, even experienced business owners, find themselves on the Struggle Bus with certain tasks and projects. You can spend days on something that would only take minutes if you had the right tools and support.
We want to make sure that your path to more clients is a smooth as possible, so we've gathered up some of our favorite tools here for you and hope that they can help to reduce stress and grow your business.
Spend the time you save on attracting new clients.
AN EFFICIENT & EFFECTIVE TOOL TO BUILD AND NURTURE YOUR EMAIL LIST
With email list building being the #1 marketing priority for wedding planners, catering professionals, and private chefs, it is essential to have technology that leads you to your goals without leaving you confused and frustrated.
ConvertKit is a powerful email service provider (ESP) that provides automation capabilities without the high price tag.
From creating evergreen sequences, tagging and segmenting, sending out broadcasts, and a variety of brand-friendly opt-in templates, there simply isn't any better.
Delivery rates to your audience inboxes are high, ensuring maximum open-rates for well written and strategic emails.
BUILD AN AUDIENCE OF YOUR IDEAL CUSTOMER ON SOCIAL MEDIA MORE QUICKLY
Social media posting is a great way to engage with your audience and build know, like, and trust. But what do you do if you are just getting started and you don't have that many followers?
What you don't do is buy fake followers just to get your count up. That is vanity, not marketing.
What you do do is go out like, post, and engage with your ideal customer to attract them to your profile and build up your account with real followers. But, that can be very time consuming to do manually. Instead, use Kicksta to handle that for you. We have used it to supercharge our follower growth and build a valuable audience that is more likely to book.
THE EASIER WAY TO PROACTIVELY ENGAGE ON SOCIAL MEDIA
It's not social if you're not social. Just hanging out on your own social media feed means you are not maximizing your social media channels as business-driving tools.
You need to go out there and comment on posts relevant to your ideal customers.
Gary Vee's $1.80 Strategy is a brilliant way to do that.
10 hashtags x 9 posts per hashtag X your $0.02 in comments = $1.80
Use to kee track of your progress and make commenting easy.
COLOR JOY STOCK
BEAUTIFUL STOCK IMAGERY THAT DEPICTS DIVERSE WOMEN
Finding diverse stock images is like looking for a needle in a haystack. It shouldn't be so hard to get great photos of normal, everyday people from diverse backgrounds.
Using the images from Color Joy Stock means you don't have to scour the internet every time you update your website or create social media posts. They have gorgeous images organized by color and collection that make celebrating diversity and inclusion much easier.
LEARN HOW TO USE CANVA TO EASILY CREATE CONSISTENTLY ON-BRAND GRAPHICS AND MARKETING MATERIALS FOR YOUR BUSINESS.
In this ‘go at your own pace’ mini-course, you’ll learn:
How to navigate Canva’s dashboard and design editor with ease, and know where to find all the key features you’ll need to create great-looking graphics.
Best practices for getting organized in Canva so your account doesn’t become an overwhelming and cluttered mess.
How to use Canva’s element features to maximize the creativity in your designs.
How to effectively use the Canva Brand Kit feature to ensure your graphics are less cookie-cutter and more on brand and recognizably you.
The foundational steps to take to create social media images and course materials that consistently match your branding.
How to use Canva to create branded Google Docs and Google Forms.
DIY LEGAL CONTRACT TEMPLATES TO HELP YOU BE LEGALLY SET FOR BUSINESS
You put a lot of energy, time, and money into your business. Make sure your investment is protected. Clear legal contracts created by an actual lawyer could save you $1,000 of dollars if something goes wrong.
Legally Set has an entire library of attorney drafted templates you can customize for your business and use to gain peace of mind.
These templates are some of the most affordable on the market costing less than it would cost to hire an attorney (or pay for damages in a lawsuit later on).
THE WEDDING, CATERING, & EVENTS INDUSTRY SOCIAL MEDIA ADS AND ANALYTICS GURU
Social media ads are one of the most effective methods of reaching new ideal customers. Maximize your ad efforts and dollars by hiring Christie Osborne and Mountainside Media. Not only is Christie a social media and Google ads expert, but she is also the go-to ad specialist for our team at Flourish Marketing.
Mountainside Media helps you create highly-converting ads and develops strategies and analytics to measure your success to keep your business growing.
Students of Email Marketing Master Plan, this is who we recommend to help you promote your lead magnet.
ALEYA'S FAVORITE THINGS
TOP MARKETING, PERSONAL GROWTH, AND SELF CARE RECOMMENDATIONS FROM ALEYA
Are you itching for a new book to help navigate through a marketing challenge? Are you on a personal and professional growth journey and could use some direction? Do you find yourself curious about effective self-care tools that will leave you feeling great?
Aleya's got you covered.
Check out Aleya's Favorite Things Amazon Storefront for her top picks to help wedding, catering, and event industry pros get more clients and enjoy their entrepreneurial journey. Plus, a few fun bits are thrown in there, too!
CREATE GREAT WEBSITE LAYOUTS
Are you trying to refresh your website and get buy-in from your boss or your team? The best way to do that is to allow them to see the ideas that are in your head.
When we create website wireframes, we use Draftium. You can use the same tool if you are trying to layout your project.
While the wordsmithing may take some time, the Draftium tool is easy to use.
If you need help with the words, be sure to schedule a call with us.
THE EASY WAY TO CONNECT WITH PODCAST HOTS AND GUESTS
If you're looking to broaden your reach, you should consider becoming a guest on podcasts. Your potential clients will hear from you, the helpful expert, and will be able to get a feel for your personality.
The challenge has always been finding podcasts who were looking for guests... until now.
Use Podmatch to find podcasts that are aligned with your message and goals.
Are you a podcast host? This is a great platform to connect with dynamic guests across the globe.
EQUALLY WED PRO
LGBTQ+ Inclusive Certification Course
At Flourish Marketing, we believe that all love should be celebrated. Even with the best intentions, it is difficult to be inclusive if you don't understand the proper language. You may end up unintentionally offending a potential client!
Our owner, Aleya Harris, wanted to make sure that everyone feels welcome when they work with us, so she became Equally Wed Pro LGBTQ+ Inclusive Certified. If you want to confidently welcome all humans as clients, friendors, and associates, you should become certified, too.
The Equally Wed Pro LGBTQ+ Inclusive Certification Course is easy to understand and will help you align your heart with the words coming out of your mouth.
Click below to get details.
OUR ORGANIZATION MUST-HAVE
Trello is our absolute favorite organization tool. We use it to plan everything from product launches to speaking presentations. It is especially great to keep our team on the same page without sending thousands of emails.
Things you can do in your wedding, catering, and events business with this awesome free tool:
Create lists with due dates and labels
Move tasks between various stages of completion
Make comments on tasks
Upload files and images to tasks
Create checklists in tasks
Trello is perfect for when you are planning to batch create fresh weekly content.
CREATE INCREDIBLE QUIZZES TO BUILD YOUR EMAIL LIST
If creating an email list of your ideal clients is your priority (which it should be), look no further. Quizzes are the perfect list building tool as they are engaging and fun for your audience and also full of intel for you.
If you are an Email Marketing Master Plan student, you will get a wonderful worksheet in one of the modules that you can use as a baseline to create your quiz.
Here is a promo code for 10% off INTERACT10
Want to see an Interact quiz in action? Click here to take our quiz to see what part of your business you need to focus on to grow.
A QUICK AND EASY WAY TO ADD POTENTIAL CLIENTS TO YOUR EMAIL LIST
If you are at an event or tradeshow, it can be difficult to make sure to capture everyone's information. You end up with business cards that get lost and sign up sheets that are illegible.
Wouldn't it be easy if a simple text messcould capture email addresses and send lead magnet content? Well, that is exactly what Textiful does.
Plus, Textiful integrates with ConvertKit, so you don't have to manage multiple lists in multiple tools.
CREATE MOCKUPS QUICKLY AND EASILY
We love Placeit, because it helps us better communicate visually. Why just show a screenshot of your social media accounts, when you could show your account on an actual smartphone? Placeit provides smart templates to make design easy.
You see the iMac with the homepage of Placeit? We created that using Placeit in like 20 seconds.
This is a great tool to use when creating flyers, Instagram Stories, or even in proposals.
CREATE PROFESSIONAL LOOKING DESIGNS WITH EASE
While there is definitely a time and place to hire a design agency to create big assets like websites, business cards, logos, and pull-up banners, there are jobs here and there that you can do yourself using Canva's templates:
Facebook covers to match your business focus
Social media stories icons
Social media text posts
SCHEDULE YOUR SOCIAL MEDIA POSTS TO SAVE TIME
If you subscribe to The Social Media Pantry, you are already very familiar with how powerful it is to have all of your social media posts for the month done and scheduled.
Later.com is an easy way to help you stay consistent on social media to build better relationships that are more likely to convert to customers.
It is free to get started and we highly recommend you sign up.
ALEYA'S PUBLICIST & AWARD-WINNING WEDDING INDUSTRY PR AGENCY
Becoming well-known in the wedding industry is critical to business stability and longevity. But, it can be hard to figure out how to tap into the world of guest blogging, podcasting, and speaking by yourself. Where do you even start?
Getting a publicist will open doors for your business that you never even knew existed and provide you a clear path forward. Not only do you not have to go it alone, but you also will reach better contacts, get more placements, and see a greater return on your efforts.
Before Aleya started working with OFD Consulting, she had 4 speaking engagements in one year. After Meghan Ely and her OFD team worked their magic, she had 20 in a span of 4 months.
Students of Email Marketing Master Plan, if you are looking to fast-track your brand awareness and lead magnet promotion, we wholeheartedly recommend that you sign up with OFD Consulting or the OFD Collective.
SEND OUT CARDS
CONNECT WITH CUSTOMERS WITH THOUGHTFUL CARDS VIA MAIL
We are firm believers in the power of email marketing, but sometimes you need to make a connection in IRL (in real life). But greeting cards and snail mail don't have to be a manual process. We love the concept of Send Out Cards, which helps you send personalized greeting cards and notes in an automated way.
Use the service to make the connection and stand out from the digital crowd.
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