Delegation Strategies to Support Your Marketing Strategy
Entrepreneurship is a journey that requires hard work, time, creativity, and growth. In the beginning, you start brainstorming offerings and brand colors. And once you launch, you feel as though nothing will hold you back from success. It's all about taking action and stepping into your role as CEO.
As a business owner, you determine which strategies will allow you to connect with your audience and build lasting relationships with clients. This adventure is full of learning opportunities that will allow you to grow your empire.
Although every company is unique, there's one consistent aspect all businesses have: marketing.
While some business owners jump at the thought of marketing, others take one look and want to run away. But whether you like it or not, marketing and business go hand in hand. These strategies connect you with your audience and attract new ideal clients. Marketing is crucial for long-term success.
However, it also takes a lot of time — something the average entrepreneur doesn't always have to give to it. You may be used to taking on all of your branding, copywriting, and sales needs. But balancing these responsibilities leaves very little room for effective marketing.
There comes a time when you realize you can't do it all. You need a team. That's where delegation comes in. By delegating and entrusting your marketing to an expert, you can have a powerful client attraction strategy without sacrificing valuable time.
Plus, you don't have to fake it as a marketer— you can let an expert take it off your plate. You’ll feel relieved and can focus on more critical projects. So save your time and invest in a marketing pro. After all, the most valuable thing we have is our time!
Are you ready to let go and have someone else take the reins? These delegation strategies will help you grow your business and build a sustainable messaging platform that will last for years to come.
Audit Your Current Efforts
Before delegating anything, consider what you're already doing to market your business. What's working and what's not? Getting clear will be helpful when handing off your strategy, so your marketing expert can optimize their approach.
For example, how are you using social media to showcase your offerings? Is your messaging clear? Are you investing in ads and seeing results?
Evaluating your current marketing strategy will provide clarity on the weaker areas of your business. As you welcome a specialist to your team, listen and be open to their recommendations. They are a professional for a reason! Allow yourself to sit back and learn.
You may gain something profound in the process. Remember, "Knowledge is power." No one can take it away from you.
Determine the Best Route for Your Business
Do you want to hire an in-house marketing specialist or outsource to a marketing agency? The best option depends on your needs and current business structure.
Ask yourself if you’re prepared for the long-term commitment of hiring an employee, full-time or part-time. Or, maybe you prefer the collective experience of an agency filled with marketing experts. Figure out what feels right for your brand.
If you need help determining the best approach, start establishing S.M.A.R.T. goals. These allow you to look at your objectives from a realistic and measurable perspective. For instance, consider your budget and spending plan. Are you able to hire an in-house marketer right now?
Researching rates will also give you a better understanding of costs and help you stay mindful throughout the hiring process. Consider how much work will go into marketing your business. If you're only aiming to post a few times a week on social media, it may make sense to hire someone part-time.
However, outsourcing to a marketing agency may be ideal if you plan to widen the marketing scope from social media to email newsletters and website copy. Weigh the pros and cons and then take steps towards building your ideal marketing team.
Gather All Brand Assets
Set your marketer up for success by collecting your brand information and sending it their way. This will make the hand-off easy and simplify the process. Wondering what to gather? Start with your logos, brand colors, mission statement, core values, brand adjectives, and any other marketing materials that reflect who you are.
The more details, the better. Think of yourself as the narrator of your business journey and the marketer as the reader. They're coming into your story blind, so it's up to you to fill in the blanks and give them a vivid story they can work from.
This will create a smooth transition and allow them to refine and optimize your voice. Don't be afraid to tell them about your unsuccessful marketing attempts as well. Remember, you're not the pro here – and that’s okay! That’s what they’re here for.
By providing previous content that didn't fare well, you will be creating a solid starting point for them. For instance, you can share old e-blasts and social media posts that didn't convert. From there, they can begin re-strategizing your marketing plan.
Gathering your brand assets may sound overwhelming, but taking a look at your history is a great place to start. You’d be surprised by how much your social media and website say about your business.
Keep Communication Lines Open
Your marketing is too important to hand off and forget about. Instead, you need to ensure your specialist is doing a good job. Stay on top of their progress by reviewing their output for the first few months. Then, provide feedback about things you love and would like to lean into more, and areas that can be scaled back.
Feedback is key to narrowing your vision and targeting it better. You don't have to check in every week per se (you're busy!), but by regularly touching base with your expert, you can review what's working and what isn't. This will open the doors to honest, productive conversations.
Once your marketing gets into a groove, you can rest assured that you're attracting ideal clients your way. The right strategies will bring an overflow of abundance to your business.
If you're wondering how to maintain communication lines, you can conduct brainstorming and review sessions. Emails tend to be confusing and long-winded, so to avoid a loss in translation, you can have meetings over the phone or on Zoom. This will allow them to effectively bring your vision to life.
Check Your Numbers for Improvement
Don't forget to track your numbers to determine your return on investment (ROI). Analytics can tell you a lot about your performance, so keep an eye on them. For example, how does your website traffic look compared to before your marketing pro started? Are your email conversion rates increasing? If you aren't seeing improvement after several months, check in with them to see what's happening.
An increase in numbers is a testament to your strategy, as it’s working to attract people to your business. A good way to start tracking your analytics is by checking insights on your social media platforms. For instance, if you're on Instagram, tap on a post and click, "View insights." Here, you will get an overview of how many accounts you've reached, profile activity, and post saves.
If you're scheduling social media through a third-party posting app, such as Planoly or Later, you can find analytics on your dashboard settings. Email marketing platforms like Flodesk or MailChimp will also provide you with an overview of email interactions and link clicks.
You play a huge role in your marketing, so make sure to be present and aware of what's going on behind the scenes.
Ready, Set, Delegate
When it comes to being an empire-builder, you have to learn to let go of certain responsibilities and delegate like a boss. Entrepreneurship is hard enough as you try to balance projects, clients, and deadlines. The last thing you want is for your marketing to fall through the cracks.
Take the first step and delegate your marketing strategy to a pro. You'll thank me later!
Abundance doesn't come when you're constantly giving your time and energy away. It comes when you learn to give and receive. So let go and welcome direction from someone who can take your marketing to the next level.
Before you know it, your messaging will be consistent and attract your dream clients. It's time to say goodbye to burnout and hello to a thriving, fully aligned business.
Ready to grow your empire? Book a strategy session with me today!